Pistachio PAC Client
Avaya PAC Client
HP PAC Client
Balmain Asset Management

Copywriting is the art of using words to promote a person, business, opinion or idea. Good copywriting immediately establishes a personal relationship with its readers. When you’re in business, words really matter: concise, polished and evocative text will entertain, persuade and inform.

If you need dynamic copy, compelling press releases or innovative website content, I can create the appropriate marketing message and integrate it into everything you do, ensuring you say the right things, to the right people, in the right way.

I understand the differences - and the relationships - between brands, products and services. I work to a specific brief, and have experience of the budgetary requirements and often tight timelines that come with it.

In short, I know how to turn factual content into convincing communication with words that mean business.

Carefully crafted marketing copy can transform your business, helping you:

  • Stand out from the competition by highlighting your strengths
  • Build your brand with consistent messaging
  • Enhance your image as a successful, professional business
  • Boost your sales with targeted marketing
  • Attract more visitors to your website with fresh, compelling copy
  • Get to the top of the search engines, with keyword-rich text
  • Stay in touch with your customers with newsletter copywriting

Services

Proof Reading & Editing

No matter how many times you check your document, article or book, you cannot be completely certain of picking up every single error. Neither can you rely on your computer’s spell-check to pick up every mistake as it will not check for sense. It is the proofreader’s job to pick up on any embarrassing discrepancies and I will revise your work to the point where it is flawless. (more…)

Case Studies

Case studies and testimonials allow you to shout about who your clients are, as well as exemplifying the practical benefits of your business. Case studies often cover company objectives, strategies and challenges, highlight the solution and finally demonstrate quantifiable results and recommendations. A case study is more than just a description of what a customer has bought (more…)

Website Copywriting

Your website is your shop window and its words are your sales team – you need to convert browsers to buyers. Therefore, your website copy needs to be simple, effortless and sophisticated. It must not only be jargon-free, but also answer your customers’ buying objections and, once they’re convinced, make them take the appropriate ‘call to action’. I will use the right words, tone (more…)

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Testimonials

“I run the customer reference program at AVAYA. Pru has written several case studies for me featuring customers across a range of industries, including energy, healthcare, and luxury retail. Pru is responsive, diligent and pleasant to work with.”

Tony Kleckner Senior Manager, Customer Reference Programme, AVAYA

“I cannot recommend Pru and her excellent copy writing skills highly enough. Pru has worked with our company to provide an excellent standard of work for the implementation of our forthcoming website. Pru will liaise with you from the start and ensure that you receive a strong structured approach to all proof reading and website implementation needs. Professionalism, quality of work and great communication is guaranteed but it is Pru and her work ethic that will make your personal and company needs stand out the most from the crowd.”

John Mills Financial Adviser, Charles Royle Independent Financial Advisers

“I have worked with Pru for many years and on many different projects, from technical and informative literature through to adverts, each she has approached creatively and professionally, always delivering on time and within budget. I cannot recommend Pru enough.”

Malcolm Billyard Graphic Designer, Oak Design

“Working with Pru for the last two years has been a delight. She works calmly under pressure to deliver against strict deadlines, yet the quality of her work is always maintained to the same exceptional standard. Pru is easy to work with and this is an essential quality when working with our customers and partners who have other day-to-day pressures and priorities. Pru is an invaluable member of my ‘extended’ marketing team and I would recommend (and frequently do!) her copywriting services.”

Gary Gould EMEA Marketing Director, Mitel (formerly known as ShoreTel)

“Pru has provided copywriting services for Pistachio for a few years – a variety of work ranging from interactive PDFs, case studies to coffee table books. She is always on brief and delivers on time, often ahead of time. Pru is lovely to work with and I would have no hesitation in recommending her to anyone in need of a copywriter.”

Jo Randall Account Manager, Pistachio Design

“Pru has provided a responsive and excellent service for specific product development, in particular working well with a technical team to provide new ways of promotion. Pru provides a very responsive service and adapts well to new areas and dealing with complex subjects.”

Peter Dorey EMEA Marketing Manager at Wynyard Group (formerly at HP)

“We are all very pleased with Pru’s work. We needed someone to portray the professionalism and friendliness of the company through our new corporate brochure, and PAC Copywriting exceeded our expectations. I wouldn’t hesitate to recommend Pru to anyone.”

Laura Butler Business Development at Fresh and Clean Services

“When we set up Kingsbridge Wealth Management we had a lot of branding and marketing work to get through. Pru’s expertise helped us focus on the detail to help design our logo. She also reviewed marketing and website content and was thorough, professional and prompt in all the work she undertook and guided us through. A multi-talented marketeer and copywriter who we would thoroughly recommend.”

Julian Palmer Founder & Managing Director at Kingsbridge Wealth Management

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PAC Copywriting has recently been named as winner in three separate business awards 1)      “Marketing Communications Specialist of the Year” for Corporate Insider’s Business Excellence Awards 2017 Corporate Insider is an influential corporate news site with a focus on the Mergers & Acquisitions, financial, law and accountancy industries. The 2017 Business Excellence awards display recognition of some of Read the full article…

Video in business – and how to write a great script

It’s no secret that the use of video in content marketing is on the rise. In case you need further persuasion that video marketing is ‘the way forward’, I’d like to share a few statistics with you: ·     There are now over 1 billion hours of video being viewed every single day (source: YouTube) ·      Facebook generates Read the full article…

The power of punctuation

Punctuation is powerful: it is one of the most important facets of the English language. The way in which we communicate has the power to persuade people whether or not to do business with us.   Punctuation gives meaning to your content, so it’s essential to have a comprehensive knowledge of punctuation marks, their meanings and Read the full article…

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