The importance of awards

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PAC Copywriting has recently been named as winner in three separate business awards 1)      “Marketing Communications Specialist of the Year” for Corporate Insider’s Business Excellence Awards 2017 Corporate Insider is an influential corporate news site with a focus on the Mergers & Acquisitions, financial, law and accountancy industries. The 2017 Business Excellence awards display recognition of some of Read the full article…

How to effectively brief a copywriter (without getting your knickers in a twist)

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To a copywriter there is nothing more confidence-deflating and failure-inducing than an unclear brief. A copywriter needs two main elements from their client: facts and ideas. The first is fairly simple but the second element comes from your passion, inspiration and vision for your business. Briefs (and not the underwear variety on this occasion!) come Read the full article…

Blogging, 20 years on

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A chap called Dave Winer, a software developer in California, ‘invented’ the so-called blog (short for ‘weblog’) acting on the desire to “offer much more timely information” [1]. His first blog, called Davenet, was published in October 1994 and is still going strong today. Since Winer created the blogging genre, it has gone through the Read the full article…