PAC Copywriting will produce high quality copy for all your marketing projects. To find the services you’re looking for, simply click on the relevant tabs to the right.
Alternatively, if you have a truly bespoke requirement, please feel free to call me on 07971 447052. I’d love to hear about what you do and what you want to achieve.
It’s very common for clients to be put off video as they don’t know what to say. I have alleviated this issue for you! I will make sure that your video says exactly what you need it to say, in a professional and succinct way. I work in collaboration with a video agency, Ribbons Media, and we offer video and copywriting packages to suit your specific requirements.
Proof Reading & Editing
No matter how many times you check your document, article or book, you cannot be completely certain of picking up every single error. Neither can you rely on your computer’s spell-check to pick up every mistake as it will not check for sense. It is the proofreader’s job to pick up on any embarrassing discrepancies and I will revise your work to the point where it is flawless. (more…)
Articles & White Papers
Articles and white papers demonstrate that a business has the initiative to confidently air its views on a particular subject and also enhance corporate credibility. Opinion pieces offer unique value to potential customers by providing unbiased information and analysis regarding a business problem that they may be facing. Decision-makers are more likely to read a high-quality (more…)
There are numerous awards out there in every sector and category imaginable, so choosing the right ones to enter can often seem quite daunting. I can help you select which awards are worth entering and where you have the best chances of success with the judging panel. I can subsequently use my copywriting expertise to help you maximise the impact of your submission. (more…)
Press releases not only gain editorial exposure, they are also a good source of free advertising. However, turning some seemingly bland information about your business into an effective press release requires skilful copywriting and knowledge of what editors are looking for. Press releases can be used to announce any news, be it the launch of a new product or an important event. (more…)
Direct Mail & E-marketing
Even these days with the Internet, email and social networking, there is still a place in every marketing strategy for direct mail. Direct mail and email marketing, be it a one-off mailshot or part of a wide-ranging advertising campaign, are highly effective marketing tools which can be targeted, measured and tracked. Direct mail is a cost-effective way of targeting your audience (more…)
A regular newsletter helps you stay in touch with your customers and strengthens your relationship with them. By offering news, tips, advice and offers, your newsletter will encourage sales by keeping your company’s name firmly in the minds of your customers; It will also enhance your reputation and build brand awareness. Well-written and frequent newsletters allow you to deliver (more…)
Case studies and testimonials allow you to shout about who your clients are, as well as exemplifying the practical benefits of your business. Case studies often cover company objectives, strategies and challenges, highlight the solution and finally demonstrate quantifiable results and recommendations. A case study is more than just a description of what a customer has bought (more…)
Flyers and Product Sheets
Flyers, leaflets and product sheets are particularly beneficial when introducing your business to new prospects or even to act as ‘reminders’ for existing customers. They can be used in mail shots, on exhibition stands, in press kits, in reception areas or simply as hand-outs from sales staff. Well-crafted copy for marketing collateral ensures that the message is aimed at your (more…)
Despite the onslaught of online marketing, there is often still a valid place in your marketing collateral for a corporate brochure. Your business brochure is there to sell – pure and simple – and it will only do that if it contains powerful and persuasive copy. A well-written company brochure will do more than simply explain your services. It will convey benefits to your (more…)
Search Engine Optimisation
Search Engine Optimisation (SEO) involves specialist copywriting techniques designed to improve your website’s ranking in search engine results pages. Without this, your website is lost. I write keywords, title tags, and meta descriptions for each page of web content, to give you the best chance of appearing high up in the search engine rankings. SEO copywriting requires (more…)
Your website is your shop window and its words are your sales team – you need to convert browsers to buyers. Therefore, your website copy needs to be simple, effortless and sophisticated. It must not only be jargon-free, but also answer your customers’ buying objections and, once they’re convinced, make them take the appropriate ‘call to action’. I will use the right words, tone (more…)