Despite the onslaught of online marketing, there is often still a valid place in your marketing collateral for a corporate brochure. Your business brochure is there to sell – pure and simple – and it will only do that if it contains powerful and persuasive copy. A well-written company brochure will do more than simply explain your services. It will convey benefits to your customers and address their needs, enhancing your image and articulating your business message with compelling clarity and vision. A corporate brochure gives you an opportunity to directly address your customers, staff and competitors, underline your company’s achievements and reinforce your mission statement. By writing attention-grabbing, customer-focused copy, your brochure must tell your reader what you can do for them, convey the personality of your company and finally, get them to take action.