Case studies and testimonials allow you to shout about who your clients are, as well as exemplifying the practical benefits of your business. Case studies often cover company objectives, strategies and challenges, highlight the solution and finally demonstrate quantifiable results and recommendations. A case study is more than just a description of what a customer has bought from you – it needs to be written in such a way as to focus on the benefits that you offer to the client. The reader should follow a journey from the identification of the problem, to how you solved it and then through to the positive impact of this change. This will, in turn, inspire confidence and trust from the reader.