Posted on Posted in PAC Other Services

A regular newsletter helps you stay in touch with your customers and strengthens your relationship with them. By offering news, tips, advice and offers, your newsletter will encourage sales by keeping your company’s name firmly in the minds of your customers; It will also enhance your reputation and build brand awareness. Well-written and frequent newsletters allow you to deliver product, company and industry news in an informative and personal way. To be effective, your newsletter must have:
Compelling subject lines and powerful headings which will increase your opening rate and encourage your customer to read on.
Interesting and entertaining content, in brief, well-constructed sentences.
Branding that is consistent with your website and other marketing material.
An informal and relaxed tone.
A strong call to action so that your customer makes a purchase or clicks through to your website.
An easy and quick subscribe and unsubscribe procedure.