The power of punctuation

Posted on Posted in Copywriting

Punctuation is powerful: it is one of the most important facets of the English language. The way in which we communicate has the power to persuade people whether or not to do business with us.  

Punctuation gives meaning to your content, so it’s essential to have a comprehensive knowledge of punctuation marks, their meanings and context, in order to produce a good piece of writing that conveys the right message. Even the smallest error in punctuation can produce a completely different meaning to the one intended (see the image above!).

Regardless of the type of business you own, it is likely that you still rely heavily on the written word to convey your marketing message, whether it’s via your website, social media, email marketing or proposals. Written communication has a much longer shelf-life than the spoken word, never truer in our increasingly digital age, when tweets, blogs or emails can be found again and again with a simple click of the keyboard.

Gain respect and trust

You want to give a good first impression. A considered and consistent use of proper punctuation is vital in all forms of business communications. The way in which we write communicates a message every bit as important as the subject matter itself. Written communications show the world that we are professional. The correct use of punctuation and grammar will enhance the credibility of your business as competent and trustworthy – a business to be taken seriously.

Convey the right message

Punctuation errors can be distracting to the reader, causing potential confusion and dilution of your message. If it’s not clear what you’re trying to say, the true meaning of your message can be misinterpreted. Writing that engages the reader and provides them with a clear understanding of your aims and objectives will make them feel more comfortable doing business with you. Equally, it’s just as important to convey messages clearly to your staff and stakeholders.

Create the right impression

Your written communication is a reflection of your business. Good or bad, punctuation makes an impression!  It might sound melodramatic, but prioritising the value of good grammar and punctuation can make or break your business (we’ve all left that website after five seconds when we realise the company trying to sell us their services can’t even string a sentence together).

Competition is tough in any business and you only have a short time to impress a potential new customer. Careless mistakes and grammatical errors create bad impressions and ultimately lose business.

If you are lacking the confidence in your writing and proof-reading skills, it may be time to think about using a professional copywriter. Feel free to give me a call on 07971 447052 to find out more about how I can help your business.

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